Young Presidents Organization, Studio 54 Event
Founded in 1950, YPO (Young Presidents’ Organization) connects successful young chief executives in a global network. The organization unites approximately 20,000 business leaders in more than 120 countries around a shared mission: Better Leaders Through Education and Idea Exchange™.
The objective of this project was to create a unique invitation with the theme of Studio 54 for members of the BC YPO chapter for their annual Graduation event.
The challenge of this project was to create a unique invitation, which would attract the attention of the YPO members and ensure the invite was opened.
Staying with the theme of Studio 54, a mock record album invitation was made The outside casing created was simple and elegant with a spot varnish of the Studio 54 logo on the front with a gold band holding the package together.
Inside, the record case used only black and white imagery with a gold logo printed on metallic paper. Minimal copy was used which showcased the imagery allowing the viewer to imagine what the night. The CD placed in the case resembled an old record with the Studio 54 soundtrack on it.
One of the goals of the invite was to encourage the guests to dress up in true Studio 54 style. A miniature fashion booklet was included in the package, outlining the styles and fashions seen during the ’54 era, along with a shopping directory so guests could easily find outfits for the night.
Overall, with the use of black and white imagery paired with minimal yet bold typography, the invitation created was fun and unique.
- Art Direction
- Brochure Design